Best of California

Monday, November 29, 2010

Social Media and the New Rules of Branding for Car Dealers

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An Unlikely Partnership When the California Lincoln Dealers asked us to help launch their 2011 Lincoln MKX , I was excited. But when they ap...
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Saturday, October 2, 2010

"Best of California" Team Hits the Road in the new 2011 Lincoln MKX

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Last week, on September 27, 2010, we kicked off our 2011 Lincoln MKX-sponsored "Best of California" Road trip. What an amazing fir...
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Friday, September 24, 2010

Sacramento Will Fall in Love With the 2011 Lincoln MKX

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Bon Voyage! I Leave for Sacramento on Monday! It’s finally here! I'm packing my bags this weekend to hit the road for the 2011 Lincoln M...
Monday, September 6, 2010

Lon-Dancing with Vane Millon

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The 2011 Lincoln MKX, Londance and Dancing With Vane So, really...who wouldn't want this assignment? Take a break from the daily grind...
Sunday, August 29, 2010

Road Trip Music

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On a run this morning, I was doing some more thinking about the upcoming Best of California Road Trip. Specifically, I was thinking abou...
Friday, August 27, 2010

2011 Lincoln MKX Best of Califorina Road Trip: The Right Music Will Make all the Difference

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So, with only a few weeks until we kick off the " Best of California " Road Trip, I got to wondering about music. It's bee...
Thursday, August 26, 2010

2011 Lincoln MKX iPad Give-away Winners

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Yesterday was a fun day. It just was. How often do you get to have a mock press conference and award an iPad to two people who are ... jus...
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About Me

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Scott Empringham
Hi. I'm Scott. I'm the President of Flash Point Communications. This blog documents my Road Trip with Vane Millon and the California Lincoln Team through California. I'll be traveling in the 2011 Lincoln MKX. The campaign is called "Best of California"...and I was asked to take part. How cool is that?
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